Ducati

Branded hardware isn’t a new concept, and the latest one out of the gate is Lenovo’s new Ducati 5 laptop. Lenovo has partnered with Ducati to combine the styling of two of Ducati’s two-wheelers into a new notebook to be used by those who want to show off their affiliation. The laptop is going to be limited edition, with only 12,000 units available, while aiming for a reasonable price point. We’ve seen these sorts of collaborations before. We know that Porsche Design always partners with Huawei for its smartphones, and I’ve even seen ASRock sell motherboards with what looks like a Lamborghini on the front (even though there was no official collaboration there). I remember back in 2009, when I purchased an Acer Ferrari...